4 Costly Mistakes Most College Fests Do

I naughtily picked up my favorite line for my Events during College fests from the movie ‘Dirty Picture’! It says:

“College fests require only 3 things – Entertainment, Entertainment, Entertainment. Aur main Entertainment hoon.” 🙂 . Slightly self glorifying. But it worked for me 🙂

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Motivational speakers are like Viagra. Only a very tiny minority of people needs them & hence likes them. There is a definite set of people that I know who hate self help books or theoretical speakers. They love stories, real life examples, fun & most importantly logically intriguing write ups & talks. I knew that such an audience will be in majority at the event at IIM Ahmedabad.

So! What did I do? I upfront threw acid & burnt the motivational speaker in me & decided to create a mad event titled ‘Lag Gayi’ – The Secret Science of ‘How we Screw our Lives’. You need to work for your target market!  (more…)

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