How I prepared for my Event at IIM Ahmedabad
Motivational speakers are like Viagra. Only a very tiny minority of people needs them & hence likes them. There is a definite set of people that I know who hate self help books or theoretical speakers. They love stories, real life examples, fun & most importantly logically intriguing write ups & talks. I knew that such an audience will be in majority at the event at IIM Ahmedabad.
So! What did I do? I upfront threw acid & burnt the motivational speaker in me & decided to create a mad event titled ‘Lag Gayi’ – The Secret Science of ‘How we Screw our Lives’. You need to work for your target market! (more…)